Visual Propaganda on Social Media: Narratives of Tehreek e Taliban Pakistan

Abstract

The article analyses content of Tehreek e Taliban Pakistan’s (TTP) official social media channel ‘Umar Media’ and enlists the visual core narratives of the content. The study suggests that majority of content depicts a tailored interpretation of Islam to justify the brutal actions and label Pakistan as an infidel state calling for its destruction. The TTP has been able to exploit the religious narratives and exhibit a fabricated representation of the state which is critical to comprehend the peril of online radicalization and recruitment to develop an effective mechanism to counter TTP’s public appeal.